3 Reasons Why a Good UX/UI Design is Important for Your Business Growth
With big players such as Apple or Google, the bar of a good UX/UI design is set high. Users expect an excellent User Experience and Interface, and if by any chance they don’t find it in the app they’re using, they go to the competitors. There are 2.87 million apps on Google Play Store and 1.96 million on the App Store. The competition is tough. In that sense, having a good UX/UI makes a difference between a successful and unsuccessful app.
UX stands for User Experience. It’s how users feel when they use the app. Is it intuitive, is it clunky and frustrating?
UI stands for User Interface. That’s the app’s graphical layout – buttons, sliders, images, animations, input fields, etc.
Both UI and UX have the same goal: to maximize users’ joy while using the app, boost the number of users, and increase ROI. If we look at it from a business perspective, UX/UI’s ultimate goal, therefore, is to increase the business’s sales and growth.
Importance of investing in quality UX/UI
1. A good UX/UI will help your brand, and the product is perceived as more professional and trustworthy. A company only has one chance to create a first impression. That’s usually the impression that lasts.
57% of users will delete the app after the first month on average, and this percentage grows to 71% in the first three months. For a start-up or a small venture, UI and UX design’s importance becomes even more crucial as the first impression lasts long, and using UI and UX designing can make or break the brand recognition.
Imagine using an e-commerce app that’s clunky, not intuitive, where elements are so small or close together that you always click the wrong one, and you cannot, for the love of God, figure out how to filter products you’re looking for. You probably won’t trust the app.
2. With such a vast number of apps in the market, a good UX and unique UI will help a brand or an app stand out against its competitors. In a world where there’s an alternative for everything, it’s important to be memorable.
3. As mentioned previously, a good UX/UI helps brands achieve their marketing and business goals. If a user enjoys using the app (if they have a good experience), they will come back in the future again and again. On the other hand, if something annoys them in the app, they won’t. Period. Research has shown that poor UX/UI design is the top reason people stop engaging with a website or app. So, a good UX/UI helps with:
- Reducing bounce rate
- Increasing customer/user retention
- Increasing customer satisfaction
- and hence increasing ROI
In this post, we didn’t want to decrease the importance of quality coding behind the excellent UX/UI design. Both are critical aspects of success.
An app without glitches and bugs, with seamless navigation, is the way to grab consumers’ attention and revenue from the company’s products or services.
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